[vc_row][vc_column][vc_empty_space][vc_column_text el_class=”firstContent”]Capital High Tech’s “Market access strategies and studies” division brings together people from various areas of expertise and is founded on a solid academic base and considerable research experience.

The division’s mission is to support you in making strategic decisions regarding the launch of new products and services to market.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1510148529260{background-color: #ebebeb !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”2/3″][vc_column_text el_class=”homeTitle”]

Our mission

[/vc_column_text][vc_column_text]To support your company’s strategic decision-making regarding the launch of new products and/or services to market.[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1510148516534{margin-top: 5% !important;margin-bottom: 5% !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}”][vc_single_image image=”404″ img_size=”250×250″ alignment=”center” style=”vc_box_outline_circle_2″ border_color=”white”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text el_class=”homeTitle”]

Our methods

[/vc_column_text][vc_row_inner gap=”35″][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1526460863916{border-left-width: 3px !important;padding-left: 10px !important;border-left-color: #1e73be !important;border-left-style: solid !important;}”]Conducting quantitative and qualitative surveys to identify the behaviours, motivations, restraints and expectations of the players in your target market.[/vc_column_text][vc_column_text css=”.vc_custom_1526460869867{border-left-width: 3px !important;padding-left: 10px !important;border-left-color: #1e73be !important;border-left-style: solid !important;}”]Using innovative study methods that are the result of continuous monitoring of developments in study tools.[/vc_column_text][vc_column_text css=”.vc_custom_1526460877160{border-left-width: 3px !important;padding-left: 10px !important;border-left-color: #1e73be !important;border-left-style: solid !important;}”]Implementing protocols for collecting survey data via the web, emails, social networks (SphinxIQ, SurveyMonkey, etc.).[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1526460887569{border-left-width: 3px !important;padding-left: 10px !important;border-left-color: #1e73be !important;border-left-style: solid !important;}”]Implementing protocols for aggregating and visualising data using the latest tools, such as Tableau, plot.li and other cartography, mapping and data-visualisation software.[/vc_column_text][vc_column_text css=”.vc_custom_1526460894471{border-left-width: 3px !important;padding-left: 10px !important;border-left-color: #1e73be !important;border-left-style: solid !important;}”]Using text-mining software to derive opinions within a product-test exercise. Such tools are indispensable to understanding verbatim data and optimising the information retrieved for our clients.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”35″ css=”.vc_custom_1510147608960{background-color: #ebebeb !important;}”][vc_column][vc_column_text el_class=”homeTitle”]

Our network

[/vc_column_text][vc_column_text]Over the last 15 years, Capital High Tech has built up a solid network of international experts whose opinion we solicit regularly to help us with the trickier issues.

These international experts cover the following markets:[/vc_column_text][vc_row_inner gap=”35″][vc_column_inner width=”1/3″][vc_icon type=”material” icon_material=”vc-material vc-material-flight_takeoff” color=”white” background_style=”rounded” background_color=”custom” align=”center” custom_background_color=”#1ab5ff”][vc_column_text el_class=”maj”]

Aeronautics

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Space

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Intelligent transport

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Smart cities

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Internet of Things

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Biotechnology

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Factory of the future

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Precision farming

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Renewable energy …

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Our advantages

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Swift response :

  • A reply to your brief and full quote within one week
  • Launch meeting and interim reviews at your site(s)

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Constantly at your service :

  • Regular telephone contact
  • Discussion of preliminary results and possible replanning of future steps

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Innovative enterprises (start-ups, fledgling companies, SMEs, etc.): why carry out a market study?

[/vc_column_text][vc_column_text]Initial market studies are essential components of market access strategies.

They enable you to:

  • Determine the level of interest in the new product/service offering among target clients – both those that have been clearly identified and those completely unknown;

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  • Evaluate potential business by pinpointing the actual and accessible market;
  • Measure precisely the potential demand for the new product/service.

But they also help you:

  • Adapt the style and substance of the product/service offering and its associated business model;
  • Map its upstream and downstream environments, including competitors and potential partners;

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  • Position the offering such that it is seen as unique on the market, in the eyes of clients and in relation to direct and indirect competitors;
  • Identify key messages, routes of influence and distribution channels.

[/vc_column_text][vc_column_text css=”.vc_custom_1561388107587{border-left-width: 3px !important;padding-left: 10px !important;border-left-color: #1ab5ff !important;border-left-style: solid !important;}”]Our teams do so much more than simply costing the potential of your business: we stay with you all the way to finalising your offering and launching it into the market.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

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